Her

The lack of women owned and operated businesses in the cannabis market

inspired our client to reach out to our team to help them develop a truly female-focused cannabis brand.

The challenge set for us was standing out in a world full of masculine brands without looking overly feminine.

Using the confidence of black packaging and branding paired with the sensitive luxury of rose gold gave us an opportunity to create a striking brand that appeals to both women and men.

Paradox of masculine with feminine balance - something a man can buy for his significant other and visa versa.